NEW BRAND: DELIKATE RAYNE

by Natalie - 5:14:00 PM

There is nothing more exciting than learning about new brands! So when I received a message from the Meg and Komie of Up and coming brand DELIKATE RAYNE I was truly impressed, honored and enthused! The thing I admire most about designers is there general passion and excitement for there brand, along with there belief and consistent hard work and most of all.... passion! After exchanging several e mails with Meg I realised not only are these young women making a name for themselves in this industry, they genuinely care about connecting with people and communicate on a personal level with all they come into contact with. This Brand has meaning and substance with acknowledgement to there roots and culture and the need to make women feel beautiful and abandon conventionalism. The more I pop onto the site the more I fall in love with a different item. This brand is proof that your dreams can come true, through hard work and passion! I love the fabrics and construction of the garments and the ability to keep them understated and casual or sexy and glam! Most of all I can relate to this brand, its different, its now and its going places!

The Brand is based in Orange County/Los Angeles, California in the USA. Right now pieces are available in select boutiques in Los Angeles and Orange County. The online shop will be up shortly on the website where everything will be available.

There is so much I want to say about this brand but I also don't want to detract from there already amazing, informative website! http://delikaterayne.com and http://delikaterayne.blogspot.com/ there truly HOT blog Here are a few things from that site you should definitely know and pics and items that I adore :)

"Delikate Rayne (pronounced 'delicate rain') began as an apparently impossible wish turned reality. Founded by sisters Komie and Meg, the brand's title is an amalgamated translation of our Hindi names and a respectful nod to our East Indian roots. Bored with the redundancies of the suburban paradigm in which we were raised, we felt compelled to offer a different comment as an effort to assert change. Being female and Indian involves a great degree of determinism. Male dominant social norms prevail in our native country, and even in the context of our Westernized upbringing, traditional ethnic and gender expectations linger. For us, this meant that pursuing an atypical career in Fashion was out of the question… But ignoring our love of style and form was simply unacceptable - our appetite to create prevailed.

Enter Delikate Rayne. With no formal industry experience, our only choice was to surrender to what came naturally. As such, we married the spontaneity, grit and haphazard inventiveness of youth trends with the laconic elegance and artistry of high end contemporary design. In the midst of our attempt to make some sense of this union, we arrived at the notion of grunge glam, a motif for the effortless dynamism of the empowered female. Our eyes are on the horizon, and through our designs, we hope to engage and inspire like-minded women to embody an expanding tomorrow. Abandon limits, abandon convention - embrace your own beauty..."

MY FAVOURITE ITEM

I Love this Item! One of the key items in the collection is the 4-in-1 Tank! Great for versatility and can be worn multiple ways! dress it up or down with cute shorts, skinny jeans, a full length skirt or as a racy dress! Lightweight and and comfortable and 'easy to mix into your wardrobe' colours this is a total must! Fun, free, flirty and in need of joining your wardrobe!