by - 11:25:00 AM

(OK so its old news as far as last year  fashion trends are concerned, but I don't care because I am so obsessed with this collection!!! Its so fresh and so inspired by the ocean and all things deep!!! LOVE LOVE LOVE)
Proenza Schouler is a New York based modern luxury womenswear and accessories label, founded in 2002 by designers Jack McCollough and Lazaro Hernandez. After meeting at Parson’s School of Design in 1998, the duo collaborated on their senior thesis collection, which was bought in its entirety by Barneys New York. McCollough and Hernandez worked with Marc Jacobs and Michael Kors respectively, then partnered on their graduation project.

Forming its name by combining the designers’ mothers’ maiden names, Proenza Schouler has gone on to achieve critical success since its inception, including the 2003 CFDA Perry Ellis Award for new talent, and the inaugural CFDA Vogue Fashion Fund award in 2004. In 2007, Proenza Schouler received the CFDA Womenswear Designer of the Year award (for which they were also nominated in 2006 and 2008) and Valentino Fashion Group took a 45% stake in Proenza Schouler. Following the launch of their first collection of shoes and handbags in 2008, they were awarded the 2009 CFDA Accessory Designer of the Year Award, and were nominated again in 2010.

Proenza Schouler has collaborated with a number of celebrities, developing relationships with Gwyneth Paltrow, Chloe Sevigny, Kate Bosworth, Kirsten Dunst, Julianne Moore and Charlize Theron, as well as designing Academy Awards dresses for Maggie Gyllenhall and Amy Adams. They have also done several collaborations with brands such as Target (2007), Giuseppi Zanotti (Spring 2009), and J Brand Jeans (Fall/Winter 2010).

Proenza Schouler is sold in over 100 of the most exclusive retail outlets worldwide, including Barneys New York, Bergdorf Goodman, Harvey Nichols, Colette, Joyce and Lane Crawford.

André Leon Talley, former American editor-at-large for Vogue magazine praised the designers in New York Magazine, commending them for their impeccable tailoring and expressed admiration in regards to the perfect construction of their clothes. At the outset, the two gained popularity due to their modern evaluation of bustiers and corsetry; they are also known for their menswear-inspired coats as well as their sleek and minimal silhouettes that frequently come in dark neutrals.

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