Extract from element website

"Element Eden Advocates are a team of crafts women, including artists, musicians, filmmakers, social activists, environmentalists, poets, designers, skaters and many other creative and inspiring individuals. The goal of the program is to inspire, as well as presenting a broader and more realistic definition of what it means to be a woman-something with real substance and depth. This more balanced view of the female perspective inspires younger generations and allows Element to forever flourish and adapt with each Advocate. "